4A's 2018 Winner

yards brewing company needed a new beer...

And the American Association of Advertising Agencies (4A's) gave it to them. I was put into a group of 8 people from all disciplines: media planners, project management, strategists, and one account manager/bar tender. We named our agency VII.

In our research, we found that a lot of people thought of craft beer as pretentious, didn't have a good introduction to it.

Original sketch drawn by Lydia Sharp.